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Profusion of Mobile Technology
Recent statistics have revealed that there has been a massive spurt in the sale of mobile phones in India. Before liberalization consumers in India were starved of communication means because of the absence of easily available technology. However, after liberalization there was a profusion of mobile technology in India due to several foreign mobile operators setting shop in India. Soon the ubiquitous mobile phone was everywhere, outstripping the sales of Television Sets, Laptops and desktop computers.
The profusion of mobile technology among the masses has led to newer marketing techniques. Bulk SMS Service is one of these methods that help the company to get their message across in the cheapest and most efficient manner possible. This made perfect sense for small businesses, as they were able to compete with the big boys without spending huge amounts of money in add spends and marketing campaigns. The advantage of this type of service is that it can be sent over any type of medium without any complications. The Bulk SMS Gateway is the technology that makes this possible, enabling the user to send emails to a phone client or vice versa. Many software companies provided SMS Gateway API that helps the customer to send SMS messages over the internet to a mobile phone.
In the modern world it becomes very important for the company to receive a steady stream of inputs in order to get the best out of the product. Many times these inputs can be used to make mid course corrections that can save the product from becoming an also ran in the market. This type of service is also used to gauge the mood of the customers, helping the company to judge whether the product is viable in the current market scenario or not. Such services use short codes like 57333, 56767 and 58888 to get a response from the customer.
Bulk SMS Service can be used in the following scenarios-
* It can be used to telling effect during marketing campaigns, helping the company to gauge the mood of the market
* The service can be used for voting and customer feedback and the result can be fed into a computer to generate reports.
* The results can be programmed in a manner so that the results show up directly on the client’s website or it can be fed into software to generate reports.
* It allows the user to generate auto responders that can be programmed to go directly the clients email address after the execution of an event.
* The auto responders can be customized in a manner that can ask the client for more information after the execution of an event. This service can be programmed in a manner that allows the user to send the auto responders at separate intervals of time.
* Such services often include a control panel that helps to check SMS’s and manage auto-responders.
The Bulk Messaging Industry has come here to stay as it is the cheapest method to reach out to potential and existing customers in an efficient and cost effective manner.
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